About Me
Hi, I’m Louise a creative visionary with over 18 years of experience in concept development, art and creative direction. I’m adaptable across all stages of a project, with deep retail sector expertise and a passion for shaping ideas, rich storytelling and those playful details that build memorable brands.
With extensive experience in developing campaigns and a versatile approach to creative solutions, my creative work has delivered many global product launches, whilst also consulting on product and packaging design development.
I build visual worlds and narratives that flow effortlessly across all touchpoints: Social platforms, e-commerce, OOH, and retail spaces. My love for building excitement around concepts extends beyond digital and print into experiences where my ideas have the potential to evolve into playful activations. This multidisciplinary approach is key, especially in today’s world of AI, where immersive experiences matter now more than ever.
Collaborations, mentoring and learning from one another delivers the best creative outcome. I care deeply about people, whether that’s clients, colleagues, or the communities for whom I’m designing, putting that care into everything I create.
Thank you for taking the time to read.
SKILLS & EXPERTISE
Creative & Art Direction | Brand Positioning & Guardianship
Concept Development | Campaign Development | Storyboarding
Campaign Strategy | Consumer Insight & Optimisation
Creative Leadership | Team Leadership & Mentoring
Project Management | Cross-functional Collaboration
TESTIMONIALS
“Louise brings bold ideas to the table and follows through with the same energy to ensure every detail of the creative work is executed to the highest standard. Beyond her talent, Louise is a joy to work with, collaborative, inspiring, and always bringing positive energy to the team!”
Katia Atroune, Copywriter
& Social Media Manager
"I had the pleasure of working with Louise
on the Molton Brown Artists of Note campaign, bringing together my artistic practice (writing and painting) with the brand’s vision. From start to finish, the process couldn’t have been smoother. Louise ensured that my creative vision was not only honoured but actively encouraged throughout. Every detail was considered, and I felt fully supported and involved from the very beginning. Louise’s thoughtfulness, professionalism, and collaborative spirit made her an ideal partner and client
to work with!"
Karimah Hassan, Multidisciplinary Artist
“I’ve worked with Louise on multiple blockbuster campaigns and defining pack redesign projects.
Louise is an incredibly talented creative. She combines this quality with an amazing ability to convey her creative concepts with clarity to diverse audiences, including senior leadership who do not necessarily speak the same language as a designer does. This skill has been key in generating excitement around campaign ideas and in getting all functions and top management on board.”
Louise has always shown new layers of her creativity and an ability to always think outside of the box, at every opportunity.”
Fanni Varkonyi, Senior Brand Manager
& ESG Lead
“Louise is a standout talent: creative, strategic, and incredibly collaborative.
She consistently brings fresh, inventive thinking to the table and showed real leadership in helping reshape approaches to campaigns. I can confidently recommend her not just for her creative vision, but also for her ability to drive strategy and deliver results.
Louise also has a real gift for working with people. She’s great at managing both internal teams and external creative partners: from artists to agencies, always striking the right balance between inspiring creativity and driving performance. Her ability to build strong relationships and bring out the best in everyone she works with makes her an exceptional collaborator
and leader."
Hyacinte Cassam Chenaï, Perfumer