HOTEL Scent Experiences

The challenge for this concept was to mark a bold step forward in Molton Brown’s hotel channel, redefining the traditional approach to amenities and presenting the brand in a new light to attract new hotel clients while also appealing to more niche, boutique properties.
 

To confidently convey this shift, I led the creative direction, rooted in the idea of feeling first, discovering second. Emotive photography was seamlessly paired with complementary product imagery. Each composition carefully crafted to reflect the unique mood of the experience. A refined balance of colour and texture brought every narrative to life with sophistication and depth.
 

Designed with versatility in mind, the concept was scalable across marketing materials while delivering a standout presence within the luxury hotel trade space.