Wild Mint & LavAndin

A fresh, herbaceous product release for Molton Brown.
 

Leading the creative direction, I redefined the brand’s visual approach by placing the olfactive ingredients at the heart of the storytelling. The aim was to create a more digitally immersive experience, encouraging consumers to discover the fragrance in new, sensorial ways.

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This ambition also marked a step towards evolving Molton Brown’s in-store identity into the digital arena. The success of the films led to investment in digital screens across wholesale and standalone stores, as well as advertising placements in titles such as GQ.

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To further challenge the brand’s approach to engagement on social channels and PDP pages, I developed a blueprint for a diverse library of assets designed to build community. This included establishing a fresh creative foundation for how the brand generated and shared its editorial content.