THE GOLDEN BRIDGE

A campaign to re-support one of the most opulent collections, infused with carat gold flakes, was brought to life through a collaboration with multi-disciplinary artist Karimah Hassan.

I led the campaign’s creative direction, shaping the concept and storytelling, and also guided the creative direction for the limited-edition chrome ombré fragrance bottle. This distinctive packaging reimagined the Oudh fragrance as a collectable piece, seamlessly tying into Karimah’s artwork and her accompanying poem, "The Golden Bridge".

The campaign celebrated the exploratory journey of Karimah’s creative process through to her final creation, culminating in a PR event where she performed her poem live.