Into the Unchartered

Born from the untamed beauty of Cape York and the call of a sea-soaked adventure, perfumer Carla Chabert envisioned a fragrance that gives life to the colour blue salty, radiant, and endlessly alive, like waves colliding with the coastline. Transcending the bounds of a traditional marine accord, it captures the ocean’s raw power and sense of infinite freedom.

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The creative challenge was to draw out this sense of adventure in a relatable way, resulting in the idea of representing this spirit of discovery through modern-day explorer Alistair Humphreys, who navigates the rugged shoreline as a living expression of the journey beyond the horizon.