The World of Gourmand

Molton Brown introduced a tempting new range inspired by the indulgent theme of Gourmand. Each fragrance was crafted from ingredients sourced in the English countryside, resulting in three distinctive blends: Comice Pear & Wild Honey, Exquisite Vanilla & Violet Flower, and Delicious Rhubarb & Rose.
 

I led the creative direction by mirroring the artistry of blending these English ingredients by collaborating with British-born Executive Pastry Chef Sarah Barber, who reimagined each fragrance as a unique dessert. This cross-sensory collaboration fused perfumery and patisserie, reinforcing the richness and indulgence of the Gourmand story.
 

Working alongside the VM team to further bring the concept to life, the flagship store was transformed into a patisserie parlour, inviting consumers on an immersive journey into the world of Gourmand a campaign that delighted the senses and celebrated British creativity at its most playful and refined.