Fragrance Collections

Molton Brown sought to create a distinctive house style for its individual fragrance collections. The challenge I set myself was to design a consistent, scalable approach that could flex across a wide range of touchpoints while retaining the unique character of each fragrance.

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I defined a solution which had a creative framework, adaptable to every new launch and unknown future fragrances. Inspired by minimalistic lifestyle and interior trends, and expressed through refined blends of colour and texture, this framework delivered a cohesive yet flexible visual language.

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The result was a suite of easy-to-use, hard-working assets that empowered the brand to communicate each fragrance with both creativity and commercial clarity, seamlessly activated across digital, email, social, SAS and wholesale environments.