SCENT MEMORY

I led the creative direction for Molton Brown’s social reels and photographic aesthetic for category imagery, redefining the brand’s visual identity through a new framework that balanced performance with storytelling.

 

Rooted in the connection between scent and memory, the concept focused on Product, People, and Place. Iconic bottles were heroed through playful motion; people were captured with intimacy and individuality; and rich, analogue-inspired visuals evoked mood and texture.

The result was seasonal content that drove strong engagement and sales while elevating the brand’s tactile, expressive identity.