Muddled Plum

Full of Christmas spirit, this explosive festive concept was created for Molton Brown to celebrate the release of their glittering limited-edition Muddled Plum and decorative scented glitter.

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I led the creative direction for the campaign centered on an animation and stills set in an imaginary Molton Brown Christmas distillery, deep in the Sussex countryside. 

I created storyboards that developed into a series of scenes and films, bringing to life the tale of an inventor busily experimenting and crafting scents and gifts for a season of festive fun. I also shaped the playful tone of the copy, infusing it with whimsical language, Whizz! Puff! Bang! to reflect the spirit of the campaign.